The NBA and WNBA trio collaborate with Fanatics in the production of fabric flow caps, with sales proceeds going to Feeding America in the United States and Second Harvest in Canada. The introduction of NBA-branded masks is in line with the CDC’s recommendation to wear protective masks in public to prevent the spread of VIDOC-19.
As a global community, we can all play a role in reducing the impact of a coronavirus pandemic by following CDC’s recommendation to cover our noses and mouths in public, said Katie Berens, president of the NBA’s Corporate Social Responsibility and Stakeholder Programs. With this new offer, NBA and WNBA fans can follow these recommendations and join the competition’s efforts to help those directly affected by COVID-19.
The surface coatings are manufactured by FOCO and Industry Rag and will be available on NBAStore.com and WNBAstore.com. The projects include the 30 Commandments of the NBA and the 12 Commandments of the WNBA. FOCO models are available in adult and youth sizes, FOCO models are available in three pack sizes for $24.99 and Industry Rag bibs are individually packaged for $14.99. The industry magazine will also donate one sideline per area purchased for Feeding America and Second Harvest in Canada. FOCO will make an additional donation to support the efforts of both organisations.
The Covid 19 pandemic has resulted in an expansion of the food bank’s activities, a change in distribution models and volunteer opportunities, said Cathy Fitzgerald, executive vice president and chief operating officer of feeding America. We are grateful to the NBA, WNBA and supporters for this partnership, which will not only provide food banks with money, but also with much needed coverage to ensure the safety of their staff, volunteers and neighbors in need.
In Canada, we have been more than twice as aware of the need for access to quality food since the beginning of the pandemic, and thousands of people are working on the front line to feed the people during this crisis. Their health and safety is vital to ensure that no one goes hungry, says Laurie Nickel, CEO of 2nd Harvest. These blankets are an important tool in this fight for public health, and we thank the NBA, WNBA and the fanatics for their support, as well as Industry Rag and FOCO for their generosity. This aid will help the second harvest to redistribute enough food to feed millions of Canadians in the coming months.